Tourism: Developing sustainable tourism solutions that make our communities inspiring destinations to visit and great places to live
As the national strategy for tourism, Scotland Outlook 2030, recognises, the tourism industry plays a huge role in the Scottish economy – in 2018 overnight tourists and day visitors spent around £10.4 billion, contributing around £7 BN to Scotland’s GDP. The sector is arguably no more important than in the Highlands and Islands of Scotland. The past few years have seen huge changes in the industry. Our exit from the EU, the ongoing cost of living crisis and growing recognition of the climate emergency facing the planet have all played a part in changing consumer demands for visitor experiences, shaping the size and shape of the tourism business sector.
- Slow adventure
- Digital cultural heritage
- Regenerative tourism
- Skills development