Events Management BA (Hons)

Course code N820

What is special about this course?

If your passion is for the dynamic events sector, the BA (Hons) Events Management* is the right course for you. Join us and develop sector-specific skills and awareness aligned to high quality, business skills that will make a real impact on the businesses you work with. Discover opportunities to put your learning into practice through portfolio activity, projects, event management, live events and case studies, all while developing the skills and knowledge most valued by the business and events sector, so enhancing your employment opportunities. All students on the events degree will have the opportunity to become involved in a variety of events throughout the duration of the course, including a digital event in year 3.

Living and studying in the Highlands gives you access to an exciting and varied range of events in areas such as music, culture, the arts, business and sporting events.  In addition, studying Events Management with the University of the Highlands and Islands will give you the chance to choose option modules from our creative industries courses, such as BA (Hons) Film Making and BA (Hons) Music.

*subject to revalidation

Special features

  • This course provides a range of theoretical and practical skills required to become an events professional
  • This course offers the flexibility to exit at each level with a valuable qualification


We offer modern student accommodation at a number of our locations.

Entry requirements

For 23/24, entry to this course is only available from year 3:

  • HND Events Management or HND Hospitality Management, or other HNDs where candidates have events experience

Access routes

SWAP Access courses
If you are eligible to undertake Scottish Wider Access Programmes (SWAP), please visit our SWAP access list for further information on grade profiles and available subjects.

  • SVQ Level 3 in Hospitality Supervision and Leadership
  • City and Guilds Level 2 Diploma in Professional Food and Beverage Service
  • NC Events Coordination

Year 1 - CertHE

For 23/24, entry to this course is only available from year 3.

Year 2 - DipHE

For 23/24, entry to this course is only available from year 3.

Year 3 - BA

You will study the following core modules:

  • Research skills
  • Industry portfolio
  • Digital marketing
  • Developing entrepreneurial effectiveness
  • Understanding visitor behaviour

You will also choose one option module from the following:

  • Niche tourism
  • Live event production

Year 4 - BA (Hons)

You will study the following core modules

  • The main event
  • Dissertation
  • Major event analysis

You will also choose one further option module from the following:

  • Business strategy
  • Innovation and enterprise
  • Strategic marketing

How will I study my course?

  • Full-time
  • Part-time (structured)
  • You will study through a combination of practical experience, face-to-face and video conference lectures in the classroom and individual online study via the university's virtual learning environment (VLE), supported by tutors and classmates

How long will my course last?

  • Full-time: 4 years
  • Part-time: 8 years

Where can I study my course?

  • Argyll
  • Inverness
  • North, West and Hebrides
  • Orkney College UHI
  • Perth

Start date

  • September
  • January (part-time only)


Find out more about fees, fee waivers and funding options.


UHI has a number of scholarships, bursaries, awards, and discretionary fund opportunities available to new and current students. Please use the A-Z of funds or use the filter to see which ones may be relevant to you. All students are welcome to apply.

Further information on funding your studies is also available, please see the attached link or contact the relevant UHI partner.

Additional costs

There may be additional costs associated with involvement in any chosen event, depending on the choices and locations of events. These costs may include, however are not limited to:

  • Travel costs
  • Accommodation costs

What can I do on completion of my course?

Once you have successfully completed the degree, you will have all the skills, knowledge and experience you need to seek employment in the event management industry, for example:

  • Event manager
  • Conference venue organiser
  • Festival management
  • International conference manager
  • Sporting events manager
  • Corporate hospitality manager
  • Sports and leisure manager
  • Voluntary organisations fundraiser

Is there more information available online?

QR Code - scan to visit course page

You can use the above QR code to connect directly to the course details.

I started my student journey with UHI on HND Professional Cookery and it was the fact that world-renowned chefs Andrew Fairlie and Tom Kitchin had studied here that really made attracted me to the course.

My favourite thing about this university is the staff and lecturers. They made me feel special, cared for, and part of a larger community. I was known by my name, rather than feeling I was just a number. When things were tough, my tutors were always there to provide support, reassurance and steer me along the right path.

Denny Pereira graduated from our HND Professional Cookery with Management and is now studying on our BA (Hons) Event Management at UHI Perth.

I’ve always enjoyed putting events together and chose this course so that I could refine what I already knew.

As part of the HNC Events, I completed a placement at Cawdor Castle looking at various event options for the venue.
I am in the process of converting a horsebox into a mobile cafe/bar as part of my own events business.

If Event Management is where you see yourself then this is definitely the degree you need to study. 

Victoria Hughes studied on the BA (Hons) Events Management at UHI Inverness.

Apply for Events Management BA (Hons)

I want to start in Jan/Feb 2024

We are delighted that you are thinking about studying at the University of the Highlands and Islands. We operate a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.